Sophiastraat 94 ¦ 6882 NM Velp ¦ The Netherlands ¦ +31 (0)6 22 75 75 92 ¦ info@softgoods.nl

HOW

Of course inspiration is lying in the streets. But you really catch up if you take now and then a round in different branches. The crossover’s you find gain countless inspiration. This is why Outdoor fairs, Furniture/Design fairs, Juvenile fairs and Fabric/ fashion fairs, need to be visited. Soft goods design requires typical skills. First of all you need that sense for touch, structure and detail. Secondly spatial aptitude is essential: to change flat fabric into any imaginable object. Like a fashion designer moulds on a mannequin, this technique is being used on frames or hard goods. This way you create tight and bright constructions and surfaces. Then we need to turn the model back into 2D again; the technical drawings. These die-cuts are often delivered together with an instruction manual. But sometimes a prototype is enough to instruct a manufacturer. Of course a model just for presentation is within the possibilities as well. Physical models are number one communicators and have the power to convince. The design concepts are communicated by appealing sketches and renderings, like styling proposals are illustrated by attractive moodboards. Colour reinforces moods and identity. Good colour schemes are essential to manage a strong product range. I am a colour lover, and have a heart for patterns. The aesthetics of fabrics are of course of great value concerning soft goods. This function is always top of mind when fabrics and supplies are sourced. Concluding, the textiles are developed, colorated and dessinated according the latest trends.

You want to know WHO is behind all this?