Sophiastraat 94 ¦ 6882 NM Velp ¦ The Netherlands ¦ +31 (0)6 22 75 75 92 ¦ info@softgoods.nl

WHO

Aukje Peters is a designer and co-creator with a great deal of imagination, ready to inspire and translate your rough ideas into practical producible goods. As a true conceptual thinker she is able to grow with any idea or concept. With the right antenna for style, shape and touch, she knows how to highlight your beliefs. In addition to this she is a practical designer and is experienced in textile engineering and industrial product development of interior/ home/ consumer/ outdoor/ juvenile products. Over the years she has developed an expertise on the soft side of hard goods.
With over 15 years experience in development processes in the high-end furniture- and juvenile industry, working with inspirational brands, she knows the importance of durability in brand and product. She takes care of your precious concepts, brings them on a higher commercial level regarding style, innovation and identity. Her textile engineering helps you to create feasible products. Her network of co-workers in industrial engineering, graphic- and fashion design is extended. The studio annex workshop is located in the softscape area nearby Arnhem. Close to the A12.

If you are wondering WHY soft goods design is a must?